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Travel trends: Marketing to the overworked American, part 2
I continue with a multi-part series about Americans’ travel habits, with the general trend following the stereotype of being an overworked group. Similar to the results from the last post regarding how...
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Travel trends: Marketing to the overworked American, part 1
On the travel industry news site Skift, Rafat Ali has written a continuing series on American travelers in 2014. If you thought before that the overworked and “under-leisured” U.S. citizen was a...
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Post-Vacation Impact: TripAdvisor 2014 TripBarometer
(Thanks for your patience on this blog post here!) The last part of my look at the TripAdvisor 2014 TripBarometer report reveals how travelers feel after they’ve returned from their vacations. Here are...
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Travelers’ Emotions: TripAdvisor 2014 TripBarometer
Continuing with my look at TripAdvisor’s TripBarometer report for 2014 and what it means for you as a travel marketer, I’m now taking a look at travelers’ emotions. Just a quick recap: this survey’s...
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Unique travel experiences: TripAdvisor TripBarometer
TripAdvisor, the current 800-lb. gorilla of travel, just released a special report called the TripBarometer. Conducted every two years, this report looks at and analyzes the responses from over 53,000...
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Bounce rate: the evil force stopping your site traffic
You might get all the right content and keywords on your website. You’ve got great design that even looks good on mobile devices. You’ve even dabbled some in pay-per-click ads to get more people over...
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Back to school in travel marketing
It’s that time of year again. Kids, possibly yours, are heading back to the classrooms all through this month and into next. Some actually want to get back there, not so much to hit the books as much...
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Cause marketing – has your travel company given back?
It would seem like a natural fit. You have a travel company that takes people to enjoy the natural beauty and scenery of a place. Your customers crave authentic cultural experiences, as opposed to...
View ArticleWhy care about responsive design?
You’ve heard the term “responsive design” getting tossed around. And you kind of, sort of, know what it’s about. But let’s be honest…do you? It’s actually not that difficult an idea to grasp. You...
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Achieving social media marketing goals
Isn’t it frustrating to think you’re doing a bang-up job with your social media, only to find out you have no clue if it’s really working? You might want to think it is. Those responses to your posts...
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Hotel industry revenue trends for 2016 that you should know [INFOGRAPHIC]
Do you think staying a hotel is on the decline? Believe that AirBnb and similar vacation rental companies are the new king of accommodations and hospitality? Well, maybe not just yet. Michelle Mangan,...
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Smart cities: Travel and tourism’s future
Have you heard about smart cities? You may want to – but first, a little background. You’ve heard to before – mobile marketing is where everything’s at, especially as tech-dependent millennials and...
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Instagram travel marketing: better late than…
OK, I have a confession. I didn’t want to go onto Instagram for the longest time, mostly because I simply thought it was for the Generation Z crowd. That demographic includes my teenage daughters,...
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Do these marketing problems annoy you? (part 2)
Last month, I talked about the marketing problems that teams face on a regular basis and solutions for each. Applying a travel marketing spin on it all, I then talked about how you can deal with each...
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Are these marketing challenges making your work annoying?
You love your work in travel marketing and know enough that your colleagues bestow the title of "guru," "ninja" or "master" or some other laudatory title. They will more often than not come to you for...
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How well do you know your travel customer journey?
Travel marketers often work the lowest conversion online rates of any industry. That may not be news, but it becomes all the more critical when the audience that you're trying to target moves from one...
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Are Americans losing vacation to the tech revolution?
A while ago, I wrote about how Americans have become way overworked to the point that fewer take vacations or vacation time. The report extracts that detailed these findings were in Skift, a travel...
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7 straightforward ways for travel company storytelling
You’ve probably noticed that storytelling is one of the hot new trends in content marketing. There are even people in a company who are the “storytellers” who can formulate their brand into a...
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Colorado’s mission to save wolves
Rumbling over a semi-4WD rural Colorado road, I wasn't quite sure if we were ever going to get to our destination before nightfall, even though it was late July and the sun would probably linger until...
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Three destination marketing best practices all travel companies can use
When it comes to marketing, do you follow what you think will work best, or are you paying attention to what successful travel companies are doing, especially in the destination marketing area? Or are...
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