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Achieving social media marketing goals
Isn’t it frustrating to think you’re doing a bang-up job with your social media, only to find out you have no clue if it’s really working? You might want to think it is. Those responses to your posts...
View ArticleWhy care about responsive design?
You’ve heard the term “responsive design” getting tossed around. And you kind of, sort of, know what it’s about. But let’s be honest…do you? It’s actually not that difficult an idea to grasp. You...
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Cause marketing – has your travel company given back?
It would seem like a natural fit. You have a travel company that takes people to enjoy the natural beauty and scenery of a place. Your customers crave authentic cultural experiences, as opposed to...
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Back to school in travel marketing
It’s that time of year again. Kids, possibly yours, are heading back to the classrooms all through this month and into next. Some actually want to get back there, not so much to hit the books as much...
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Bounce rate: the evil force stopping your site traffic
You might get all the right content and keywords on your website. You’ve got great design that even looks good on mobile devices. You’ve even dabbled some in pay-per-click ads to get more people over...
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Unique travel experiences: TripAdvisor TripBarometer
TripAdvisor, the current 800-lb. gorilla of travel, just released a special report called the TripBarometer. Conducted every two years, this report looks at and analyzes the responses from over 53,000...
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Travelers’ Emotions: TripAdvisor 2014 TripBarometer
Continuing with my look at TripAdvisor’s TripBarometer report for 2014 and what it means for you as a travel marketer, I’m now taking a look at travelers’ emotions. Just a quick recap: this survey’s...
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Post-Vacation Impact: TripAdvisor 2014 TripBarometer
(Thanks for your patience on this blog post here!) The last part of my look at the TripAdvisor 2014 TripBarometer report reveals how travelers feel after they’ve returned from their vacations. Here are...
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Travel trends: Marketing to the overworked American, part 1
On the travel industry news site Skift, Rafat Ali has written a continuing series on American travelers in 2014. If you thought before that the overworked and “under-leisured” U.S. citizen was a...
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Travel trends: Marketing to the overworked American, part 2
I continue with a multi-part series about Americans’ travel habits, with the general trend following the stereotype of being an overworked group. Similar to the results from the last post regarding how...
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