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A break from web marketing
This afternoon, I went for a run at Elk Meadow Open Space Park in Evergreen, about 15 minutes from my home. I never get to see this many elk this close, and I just had to capture this moment (I’ll also...
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Don’t pay me with scraps!
I loved this article by the awesome Heather Lloyd-Martin, who has a great website, SEO Copywriting. It’s basically about discounting your rates at the request of a client and ways to deal with it....
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Sequestration and travel
I was in Austin, Texas last week for the Web Copywriting Intensive. And just like with a lot of these conferences, my head was spinning by the time I left Wednesday evening. But it was a good kind of...
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Videos, long and VERY short
At the Web Copywriting Intensive that I attended last week in Austin, I learned a second time about video sales letters (VSL), which is basically taking the long-form sales letter of yore (you know,...
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Just how valuable is Facebook now?
I have a love/hate relationship with Facebook. Just like any sensible freelancer, I have business pages for both my copywriting and my travel writing and photography. And I dutifully post links to my...
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Living the dream…right here, right now
There was a recent discussion in one of the LinkedIn groups I belong to. And I’m sure it was mentioned on many other discussion boards. It was about the discontinuation of the telecommuting policy at...
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Why playing the “like” game may not be that important
I really like this article from the Target Marketing daily newsletter. It’s about, just as the title says, the actual hidden value of social media. The writer, Krista Neher points out: The point is...
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Personalized travel content – a marketing advantage?
According to this article from Direct Marketing News, the travel industry is poised for a breakout period. According to a 2011 survey published by ITB Berlin, U.S. online travel sales are predicted to...
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Have free wi-fi, will travel
TripAdvisor’s recent survey of their users indicated that travel review websites (like their own) greatly influence their decision in choosing where to stay and eat, and what to do once you reach your...
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Common courtesy, please
A very quick, open letter: Dear potential client, When you approach me or inquire about my services, I’m more than happy to have an email exchange or phone conversation about what I can do to help you....
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Why content farms cheapen professional copywriting
I started my new career as a copywriter in June of last year. So far, I’ve made a decent amount of money for a start-up solo entrepreneurship. But I’m a ways off from making my goal of matching the...
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Does social media certification matter?
A current hot topic on the LinkedIn Social Media Marketing group: I am wondering if there is anyone on here that would take a Social Media Marketing Course if it was an accredited qualification? Great...
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Sometimes I just don’t want to know
What happened in Boston two days ago was undoubtedly tragic. And when I heard that the explosions went off, I just figured it was some yahoo setting off a massive pack of firecrackers, meaning to scare...
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The modern family marketing disconnect
Growing up in the 70′s and 80′s, I used to watch so much television, I’d memorize certain commercials. Yes, a dubious talent at best…more likely the sign of a slightly off-kilter mind (which is...
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Viva la postcard! Social media can’t kill you
A lot of what I write here is about interesting articles I find online. Here's one I found yesterday with an intriguing title: Social media kills the postcard No, say it ain't so! I have to admit,...
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My inner math geek loves Google Analytics
Since I was a kid, I got math. When all of my friends slaved away on long division, integers, and trigonometry, I reveled in it and loved how it challenged my brain power. My SAT math score, which was...
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Growth hacking: new name, stuff you should know
Leave it to Silicon Valley to come up with an oddly weird but hipster name - growth hacking Just on first impression, it doesn't sound good. For some reason, I think of venturing into this thick...
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My other copywriting life
Long ago in the late 80's, I was an intern at a mid-size Los Angeles ad agency. Every Friday, I'd commute 40 minutes from Claremont, where I was attending college, and file papers and type letters up...
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“Newspapers will be gone, Mom”
My daughters, J and N, are 12 and 10 respectively. According to this article, they are considered millenials, born at the tail end of this cohort. So what's being said there completely applies to...
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My daughter’s soon-to-be blog
Continuing in my impromptu series about parenting and web marketing... My older daughter J has hounded me for months about putting together a website for her considerable collection of art. And like...
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