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Pinterest – a match made in travel marketing heaven
As the fastest-growing social media site in the past few years, Pinterest is coming into its own as powerful marketing tool. According to recent findings from Pew Internet Research, it’s risen to third...
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The reason why I love sports so much
Please bear with me on one more sports related post…but it actually goes beyond sports. (Just so you know, I’ll soon be on my way to Alaska and the Pacific Northwest and blogging about it wherever and...
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Alaska…finally!
Oh, my my. The best laid plans sometimes go to heck. I'm not sure if that's how the whole cliche goes, but that's how it was for me. My intention to blog while I was on vacation seriously went south...
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North to Skagway, Alaska
We enjoyed the three and a half stops the Jewel of the Seas took us to on our Alaskan cruise vacation (the half was Tracy Arm and the Sawyer Glacier, which I'll write about next time). Like I said...
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Tracy Arm, land of ice and water
The next stop on our Alaskan cruise with Royal Caribbean was not really one at all. It was more like a drive-by, or cruise-by. We headed into what seemed to be a maze of fjords and inlets, not really...
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Are you an adventurous travel marketer?
Here’s some good news for you, the adventure travel and tourism marketer: your sector is one of the fastest growing areas in the general industry, and it’s only expected to keep growing. That’s...
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The last stop: Victoria, BC
Our final port on the cruise was Victoria, the provincial capital of British Columbia. This was my fourth visit to Canada, and every time I come here, I'm always thinking about how the U.S. and its...
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The ballpark collector: Seattle edition
Did you know that I collect Major League Baseball ballparks? Well, it's something I aspire to, even with a less-than-enthusiastic spouse who would rather watch the grass grow on the field than watch...
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Travel changes in next 15 years
When you think of the future, especially when it comes to your travel business, does it scare you, or do you get excited? You can think about how there will be at least a billion more people in the...
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Travel tribes – where does your customer fit in?
Last time, I wrote about some of the travel trends you need to be aware of over the next 15 years. These ideas came from Scott Alvis, chief marketing officer for Amadeus North America, in an article on...
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Santa Fe’s unexpected natural treasure
When people come to Santa Fe, they expect to find two things: great Southwestern art and New Mexican food. The first comes in abundance and is generally overpriced, as most would expect, but you can...
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Three destination marketing best practices all travel companies can use
When it comes to marketing, do you follow what you think will work best, or are you paying attention to what successful travel companies are doing, especially in the destination marketing area? Or are...
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Colorado’s mission to save wolves
Rumbling over a semi-4WD rural Colorado road, I wasn't quite sure if we were ever going to get to our destination before nightfall, even though it was late July and the sun would probably linger until...
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7 straightforward ways for travel company storytelling
You’ve probably noticed that storytelling is one of the hot new trends in content marketing. There are even people in a company who are the “storytellers” who can formulate their brand into a...
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Are Americans losing vacation to the tech revolution?
A while ago, I wrote about how Americans have become way overworked to the point that fewer take vacations or vacation time. The report extracts that detailed these findings were in Skift, a travel...
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How well do you know your travel customer journey?
Travel marketers often work the lowest conversion online rates of any industry. That may not be news, but it becomes all the more critical when the audience that you're trying to target moves from one...
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Are these marketing challenges making your work annoying?
You love your work in travel marketing and know enough that your colleagues bestow the title of "guru," "ninja" or "master" or some other laudatory title. They will more often than not come to you for...
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Do these marketing problems annoy you? (part 2)
Last month, I talked about the marketing problems that teams face on a regular basis and solutions for each. Applying a travel marketing spin on it all, I then talked about how you can deal with each...
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Instagram travel marketing: better late than…
OK, I have a confession. I didn’t want to go onto Instagram for the longest time, mostly because I simply thought it was for the Generation Z crowd. That demographic includes my teenage daughters,...
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Smart cities: Travel and tourism’s future
Have you heard about smart cities? You may want to – but first, a little background. You’ve heard to before – mobile marketing is where everything’s at, especially as tech-dependent millennials and...
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