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Dealing with awful internet on vacation
So no, I didn’t blog while we were on vacation these past 10 days. I apologize for not showing up over there, but it can and does happen. Now that I’m home, where I can pretty much rely on my online...
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The rule of one, outrageous marketing results
When you’re trying to come up with a great concept for your marketing campaigns, do you find they often fall short? Do they seem really clever at first, and then they’re just confusing to everyone...
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Achieving social media marketing goals
Isn’t it frustrating to think you’re doing a bang-up job with your social media, only to find out you have no clue if it’s really working? You might want to think it is. Those responses to your posts...
View ArticleWhy care about responsive design?
You’ve heard the term “responsive design” getting tossed around. And you kind of, sort of, know what it’s about. But let’s be honest…do you? It’s actually not that difficult an idea to grasp. You...
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Cause marketing – has your travel company given back?
It would seem like a natural fit. You have a travel company that takes people to enjoy the natural beauty and scenery of a place. Your customers crave authentic cultural experiences, as opposed to...
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Back to school in travel marketing
It’s that time of year again. Kids, possibly yours, are heading back to the classrooms all through this month and into next. Some actually want to get back there, not so much to hit the books as much...
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Bounce rate: the evil force stopping your site traffic
You might get all the right content and keywords on your website. You’ve got great design that even looks good on mobile devices. You’ve even dabbled some in pay-per-click ads to get more people over...
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Unique travel experiences: TripAdvisor TripBarometer
TripAdvisor, the current 800-lb. gorilla of travel, just released a special report called the TripBarometer. Conducted every two years, this report looks at and analyzes the responses from over 53,000...
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Travelers’ Emotions: TripAdvisor 2014 TripBarometer
Continuing with my look at TripAdvisor’s TripBarometer report for 2014 and what it means for you as a travel marketer, I’m now taking a look at travelers’ emotions. Just a quick recap: this survey’s...
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Post-Vacation Impact: TripAdvisor 2014 TripBarometer
(Thanks for your patience on this blog post here!) The last part of my look at the TripAdvisor 2014 TripBarometer report reveals how travelers feel after they’ve returned from their vacations. Here are...
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Travel trends: Marketing to the overworked American, part 1
On the travel industry news site Skift, Rafat Ali has written a continuing series on American travelers in 2014. If you thought before that the overworked and “under-leisured” U.S. citizen was a...
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Travel trends: Marketing to the overworked American, part 2
I continue with a multi-part series about Americans’ travel habits, with the general trend following the stereotype of being an overworked group. Similar to the results from the last post regarding how...
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Travel trends: Marketing to the overworked American, part 3
The final part of my series of travel marketing to stressed-out Americans ends with this jaw-dropping finding: 63% of U.S. residents haven’t taken a vacation in the last year. My series has taken...
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Texas redux, part 2
You should never have high expectations for a hike in a town that’s just a few hundred feet above sea level. That’s especially true when you’re from the highest elevated state in the country. In...
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Escaping house chaos at Hanging Lake, Colorado
House remodels stink. I think I'm over the silly notion that renovations for a home are easy-peasy and take hardly any time at all. That's the lie that I, gullible as I've been, bought into with...
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Is your adventure travel brand a lifestyle leader?
When people travel for leisure, they want more than the basic services of relatively hassle-free transportation and acceptable accommodations. They are looking for peak experiences, personalization to...
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Is your travel marketing focusing on these demographics?
A lot of marketing articles have focused on millennials, the group roughly defined as those born between 1980 and 2000, give or take a few years. This trend makes perfect sense, because these young...
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My baseball home away from home
Yes, I live in Colorado, but my blog is called “Californian in Exile” for a reason. Essentially it’s this: as much as I love being here, I miss most things from my home state. A big missing part of...
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Effective travel industry content marketing trends
As we’re closing out the first quarter of 2015 (that went by fast, didn’t it?), let’s take a look at what’s currently working in content marketing, and where things are going. A Forbes.com article by...
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Getting ready for Seattle(‘s weather)
Ugh...I normally love rain, but this soaker weather is too much. The gutters are flooding, the creeks are rising and my patience is waning. I can only take so much rat-tat-tat on the sunroom roof...
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