(Warning: today I have a bit of rant. So I'm speaking more as a user, not as the marketing expert - putting aside that hat for now)
Why is Twitter so damn hard to use?
You'd think that going on there would be simplicity perfected. All you have to do is say something profound in 140 characters or less. But trying to keep it to just that parameter can be an exercise in frustration, among others.
I have three specific beefs about this social platform behemoth...
First, in my personal experience, being limited to 140 characters (including spaces - what's up with that?!) helped me to use words with greater economy, which is a challenge for someone who gets as verbose as I do. But then there's the matter of those links. You know what I mean - the ones that have some kind of character diarrhea and hog all the space that you would love to have back.
Even though I've tried to use Bitly 
to shorten the links, I think the Twitter gods have caught on. Even when my link is shortened, it still reads as its original character count. So if I want to share an article, and the pre-f0rmed has a link that looks like this:
www.XXXXX.com/dhfkjshfksd-hdjskfhdshfk-hkhh-weiuro.
I then try to shorten it to this:
www.jkd.com/hj
But somehow, Twitter still counts it from the original URL for the character count. How can I write a meaningful tweet if I'm only given just 15 more characters, rather than 40? Grrrr!
Second issue - engagement. Every expert I've heard says you need to interact with others to succeed on Twitter. So I do...and a few will interact back. But there have been those who I will reply to, and they NEVER respond back. It then makes me wonder if what I'm writing is so insipid or boring that it's not worthy of the person's time.
Now granted, I probably should interact more, and that's a goal I'm committing to for the next month. But I'm seriously thinking of unfollowing people who do not respond back.
Yes, I know I'm just one of a few thousand to tens of thousands of followers of these people, but I'd think there can't be so many tweets on this person's account that they'd never respond back every so often. But I think it's just plain rudeness.
Finally - that follower ratio.
A few months ago, I heard something that made sense. If you have far more followers than those you are following, it makes you look more authoritative. You're just not being a numbers slave. So I started to unfollow people on both of my Twitter accounts, getting my ratio down to 1:1.
Problem was, the more people I unfollowed, more people unfollowed ME in return. That kinda sucks.
Now I'm now sure what to do to build my following back up. Because it seems if I pare down my following list, my followers will go down even more.
So while I try to figure all of this nonsense out, I'd definitely like to know what problems you have with Twitter, or if you have the same ones I've mentioned here...and how you might solve them.