Clik here to view.
Social media, San Francisco and me
It's official...I can no longer call myself a northern California insider. For years, I prided myself on driving around San Francisco's treacherous and notoriously hilly streets and finding someplace...
View ArticleClik here to view.
3 hair-pulling problems with Twitter
(Warning: today I have a bit of rant. So I'm speaking more as a user, not as the marketing expert - putting aside that hat for now) Why is Twitter so damn hard to use? You'd think that going on there...
View ArticleClik here to view.
How important are emails?
As part of my copywriting services, I write emails. They were the first paid assignments that I snagged, and I find them really fun to write. But how many businesses, besides the medium to large-sized...
View ArticleClik here to view.
A temporary hiatus
My specialty is writing for the travel industry, whether that is through web copy or through freelance writing. But creating content is something that's part of the game, with the ultimate objective...
View ArticleClik here to view.
Travel tech and our European vacation
So, I'm back...thanks to all of you who migrated over to my other blog and kept up with our European adventures! Having over a month off from my last post gave me a much-needed break from trying to...
View ArticleClik here to view.
Content marketing and adventure travel
We sweat the small stuff, so you don't have to... That's the essence of this blog. I troll the internet on a nearly daily basis, looking for relevant direct and web marketing to allow you, valued...
View ArticleClik here to view.
Social media marketing and adventure travel
Last week, I talked about content marketing and how it can help market your adventure travel business. Now it's time to look at social media's role. Sites like Facebook, Twitter, TripAdvisor and...
View ArticleClik here to view.
Going mobile in adventure travel marketing
Time for part three of my series in current web marketing trends and adventure travel marketing. Two weeks ago, I covered content strategies, and last week's topic was social media. Quick...
View ArticleClik here to view.
Email marketing and adventure travel
My apologies for skipping last week. It was my daughter J's twelfth birthday, and I was in the midst of preparations to celebrate. But I'm back now with the fourth in the five-part series. If you...
View ArticleClik here to view.
Big Data and adventure travel
Here's the last in my series in online marketing trends and how they relate to adventure/active travel companies. I've talked about email, social media, mobile and content creation. That last area is...
View ArticleClik here to view.
Content marketing basics: keywords for travel
The last few weeks, I spent some time looking at different trends in web marketing and travel businesses . Now I'm going to look at one particular part of it, content marketing, over the next few...
View ArticleClik here to view.
Storytelling and content marketing
No, I don't get an affiliate kickback from Copyblogger. But with the way I talk about them and reference them so often in my blog here, that would be a natural assumption. Maybe that's something I...
View ArticleClik here to view.
Respect your authority and creativity
My absence last week was due to my being at a fabulous workshop in Santa Fe, led by my writing and business coach Steve Roller and attended by seven other copywriters. It was intense, fun and crammed...
View ArticleClik here to view.
SEO strategies for travel companies
A few weeks ago, before I left for the Santa Fe workshop, I received a report from Aria Cahill, an online marketing consultant who specializes in infographics and social media sharing. She shared an...
View ArticleClik here to view.
Your adventure travel business Facebook page
As promised, I'll be referencing another great web marketing resource whose golden nuggets of marketing info can send your adventure travel business soaring. Social Media Examiner is a fantastic...
View ArticleClik here to view.
Getting my (writing) fill in Delray Beach
I’ve learned so much here in terms of my copywriting craft, art and business, I think it was A-OK to take some blogging time off so that I can provide better insights for your copywriting and marketing...
View ArticleClik here to view.
Facebook travel business pages, part 2
Here's part two of my post from two weeks ago, looking at ways to improve the look of your travel business Facebook page, taken from Mike Gingerich this article in the awesome Social Media Examiner...
View ArticleClik here to view.
The core complex: getting your prospect to buy
OK, you’ve gotten everything on your site optimized. Your social media marketing plan is humming along. The email marketing is all set to go. You even understand how to use Big Data (cool beans)....
View ArticleClik here to view.
To monetize or not to monetize?
Today I’m in bit of existential dilemma, and title says it all. Since last year, when I started my travel and photography site and later this copywriting one, I’ve always known I was going to include...
View ArticleClik here to view.
Content travel marketing: failure to communicate?
In the continuing series of Sherpa Schultze’s (my) favorite sites…another is Eye for Travel, a UK-based news source that focuses on a fascinating slate of travel marketing articles. This week, they’ve...
View Article