Clik here to view.
iPhone micro-post
Tomorrow is my birthday, and I got an early present from my wonderful husband and kids....an iPhone 5c! My new iPhone! Last year I wrote a post about not having an iPhone, and almost being proud of it....
View ArticleClik here to view.
Thank you!
I don't want you to think I take all of December off. But this is a justified, legitimate break I'm giving myself for the Christmas holiday. I'll be back next week...ready to tackle 2014. This is the...
View ArticleClik here to view.
Is your email marketing annoying?
Like just about everyone, I get at least several hundred emails through my various accounts, every day. The overwhelming majority of these are marketing-oriented, and to be honest I delete just about...
View ArticleClik here to view.
A little Hummingbird told me…
Happy New Year! Today I’m posting something brief today, just to get the year started and not be too overwhelming for you or me. During these last few weeks off, I'm still trying to figure out Google...
View ArticleClik here to view.
Cause marketing: a new and growing trend
One of my ongoing professional goals is to move into cause marketing. I first heard about this, I thought it had something to do with nonprofits, which was a niche that did interest me long ago. But...
View ArticleClik here to view.
Where wellness and adventure tourism can meet
Does everyone seem stressed out these days? Well, that may be so. But not even taking a travel break always alleviates it. How many people have you heard come back from a trip and declare, “I need a...
View ArticleClik here to view.
Email marketing success, part 1: the subject line
For the next few weeks, I’m going to focus on elements that will help you create better emails and increase your click-through rates. Nowadays, it’s all about cutting through the noise. According a...
View ArticleClik here to view.
Some time away…
This will probably one of the shortest posts I've written for this blog, and that's because I'll be going offline here for about a month. As part of a bigger plan to provide outstanding content, I'll...
View ArticleClik here to view.
The core complex: getting your prospect to buy
OK, you’ve gotten everything on your site optimized. Your social media marketing plan is humming along. The email marketing is all set to go. You even understand how to use Big Data (cool beans)....
View ArticleClik here to view.
Email marketing success, part 2: personalization and company branding
While I did say I would not be writing another post during this month, I just can’t help myself. As a web marketing strategist, I enjoy writing about these topics, and one of my very favorites is...
View ArticleClik here to view.
Email marketing success, part 3: segmentation and value proposition
Continuing with my six-part series of putting together stellar email campaigns, I’m going to look at specific targeting of your audience and the unique value you bring as a travel marketer. These...
View ArticleClik here to view.
Email marketing success, part 4: Calls-to-action, images and social sharing
How many times have you read an email sales pitch, got really excited about what was being offered…then stopped, because you didn’t know what to do next? Or the message offered was so fabulous, you...
View ArticleClik here to view.
Email marketing success, part 5: secondary calls-to-action, privacy and...
Week 1: have a strong subject line and address a prospect personally Week 2: give identity and branding to your business and personalize your content Week 3: make sure you’ve appropriately segmented...
View ArticleClik here to view.
Native advertising: Content marketing’s next big thing
You’ve probably heard the term “native advertising” and wondered what the heck it is. When I first learned about it, I thought it had something to do with advertising to native people in their own...
View ArticleClik here to view.
Weird appreciation for “Messin’ with Sasquatch”
If you see the landing page for my newsletter subscription (and I definitely want you to!), you'll notice I embedded a video clip for Jack Links beef jerky commercial at the very end. I mention having...
View ArticleClik here to view.
How direct response helps your travel business
Remember getting those really long sales letters in the snail mail? They were usually related to some red-hot stock tips guaranteed to skyrocket your income from $50 to $274,303 (it was always some...
View ArticleClik here to view.
Content marketing-palooza
I just attended Copyblogger’s Authority Intensive last week. And yes, it’s taken me the whole weekend (Mother’s Day weekend, I might add) to decompress from all the information cramming on the latest...
View ArticleClik here to view.
Stop feeling like a content marketing idiot
This a short but reflective post this week… As I wrote in last week, I’ll be writing about some of the things I learned at the Copyblogger Authority Intensive, but I’ll be doing more of over at my...
View ArticleClik here to view.
Google’s not-so cute and harmless Panda
If you’ve noticed your search engine rankings slipping lately, blame it on Google's new Panda. According to the site Search Engine Land: …sites previously hit may escape, if they’ve made the right...
View ArticleClik here to view.
Our social media travel research
My family and I will be leaving for New York and Washington, DC, next week. As such, I won’t be posting here but will be over at my travel and photography blog, Californian in Exile. So I’ll see you...
View Article